Bobux started In a garage in New Zealand when original co-founder Chris Bennett and his wife needed shoes for their baby daughter but nothing on the market suited their needs. With leather, suede and a couple of rubber bands, Chris had an idea - Soft Soles. The first of their kind. He crafted the materials together and finally had soft, comfy shoes that let little feet move naturally. 30 years on and Bobux still makes shoes for babies and toddlers but also a range for bigger kids. Afterall kids don't stop growing! We hope you enjoy our selection of flexible and practical shoes.