For a special gift we were organizing with a group of friends, the gift card of mamaowl was the one over the many options all the participants of the gift were suggesting. I personally pushed for this option, and told the rest we will not regret it because the store has the most beautiful selection of baby stuff AND they pack their orders and do everything with so much love, that it was going to be special. I was surprised and disappointed to receive a voucher that does not have anything that talks "mama Owl", from its look & feel it was more like a supermarket voucher than a ´boutique´ online store. That said, as of the choice, Im still happy our friend will be able to get her twin babies stuff from mama owl, from a product itself "giftcard" I wasn't happy at all handing over that piece of paper self printed in front of a group and still having to say that their stuff and branding has nothing to do with that but that we "HOPE" the code is real and works good.