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Behind the Brand: Ylur

Posted by Mama Owl at

Ylur was founded in 2013 in Iceland, as a children's clothing brand producing exclusive handcraft, based on the old Icelandic traditions. The Icelandic word Ylur means warmth and comfort, a perfect name for a brand who offers beautiful hand knitted garments in silky-smooth Alpaca wool. 

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Merino wool for a winter baby!

Posted by Mama Owl at

What your little winter baby needs!   There is nothing like a snug warm baby wrapped in soft wool clothes! Many people ask us for advice on what to buy a little winter baby and as I had a January newborn myself, I feel well-placed to give advice. We have also put together a few little outfits for inspiration! Babies under 12 months lack the ability to temperature regulate – and that's why wool is perfect for them. Wool helps regulate your temperature. It keeps you warm in cool temperatures and it keeps you cool in warm temperatures. Research shows...

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