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Wool Lovers Series - Veronika Goisova

My name is Veronika and I am a mom of three, a designer, a photographer and a lover of animals - ...

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Advent Celebrations

Advent has a firm place in my heart, I love the time leading up to christmas, with years of memor...

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Why We Love Merino Thermals

Why We Love Wool Thermals “Lie on the bridge and watch the water flowing past. Or run, or wade t...

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The Benefits of Sleeping in Wool

The Benefits of Sleeping in WoolWool is at the heart of MamaOwl, especially merino, which as wel...

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The Story Behind Our New Mama Owl Shop

We’re so pleased to announce that our little Mama Owl store is now open. You can find us inside F...

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Introducing Siskin - Natural Clothing for a Beautiful Childhood

This month sees a new chapter in the MamaOwl story, so let me introduce you to Siskin – our own r...

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How to Wash Wool

People have so many preconceived ideas about wool and how to wash wool clothing when, in fact, it...

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How to Get Rid of Clothes Moths

Anna answers your frequently asked questions and more in our guide on how to get rid of, and prev...

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Behind the Brand: Ylur

Ylur was founded in 2013 in Iceland, as a children's clothing brand producing exclusive handcraft...

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Merino wool for a winter baby!

What your little winter baby needs!   There is nothing like a snug warm baby wrapped in soft woo...

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