In 2009, professional artist, mom, and environmentalist Leah Fanning found out she was pregnant with her first child. To protect her baby’s health, she ditched every toxic art supply in her studio, including paints, thinners and primers. 

But what was alternative to conventional paints? The founder went to the woods herself and harvested all the pigments. She would never leave home without a trowel and a bag. After discovering that even mainstream children’s paints (that are labelled as non-toxic) contain harmful toxins including formaldehyde and heavy metals, she had an epiphany. A year later Natural Earth paint was born.