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Mói

Mói is a cool and urban children’s clothing brand originated from Iceland, Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

The name and logo of Mói is the name of an Icelandic raven (Krummi in Icelandic) that visited the designer’s family for years. The family fed the bird everyday, offered him a shelter and named him Mói.