Baby Quoddle was founded soon after Kimmie Ponting the founder had her son Abel. She wanted to find a feeding bottle that Abel could use for water or as a supplement bottle. This proved to be harder than she thought as she wanted something natural without any plastic components.
Furthermore, it saddened Kimmie Ponting that there was a negative stereotype placed on bottle feeding and it not being conducive to natural parenting. She thought it was in the best interest of her baby and others to design a bottle that could give parents the confidence to make their own choices without social bias.
Baby Quoddle was born.