Founder of Minimalisma grew up as a big city girl in the smallest capital in the world – on a small volcanic archipelago in the North Atlantic Ocean. Nature was a very big part of growing up there; so naturally, nature is a great source of inspiration in Minimalisma's current work. An interest in fashion was evoked very early and she was lucky to have a mom that could knit basically everything, so she grew up in fine hand knitted dresses and sweaters. When she launched her first minimalisma collection in 2012, one of the limited edition sweaters was hand-knitted by her; style Tausen. This is inspired by one of those sweaters she used to wear as a child, but in the softest cashmere. She has always had a desire to create something on her own. So when she quit her position at a multi-brand fashion house in Copenhagen in order to move to Switzerland, the time was just right.
She had given birth to her firstborn and the joy of being a mom was without comparison, but she still longed to use her professional skills in a way that could be combined with having a little baby. She missed Scandinavian design and the good qualities that she had gotten so spoiled with in her previous position. So minimalisma incorporates exactly that. Minimalistic Scandinavian design combined with the finest qualities.