Join us in welcoming one of the latest members to join The Owlfolk family - Poems for Buttercup! We caught up with founder Zoe to learn a little more about the brand and its journey.
Nestled in the heart of craftsmanship, Poems for Buttercup weaves magic inspired by the philosophies of Rudolf Steiner. Each creation stands as a testament to the profound connection between natural fibres and imaginative play, allowing young minds to craft their doll's identity.
The brands work embodies an artful balance, combining intentional simplicity with seasonal inspiration. While the primary studio in town serves as the central hub for creativity, the true beauty of handcrafted artistry comes to life during tranquil evenings at home, once the joyful laughter of Zoe's four daughters has softly faded into the night.
For Zoe, the joy of Poems for Buttercup lies in imparting beauty and a touch of whimsy into the lives of families. Witnessing the love and warmth her work receives in these nurturing homes brings her immense happiness. The act of creating, hands immersed in craftsmanship, transcends beyond labour—it's a fulfilling meditation, a serene dance with creativity.
The vision is clear—to make a positive impact on the community and industry. The brand thrives on crafting handmade pieces that resonate with intention. The journey is shared with the world through the canvas of social media, allowing customers to understand and engage in the artistry. Each piece, thoughtfully tailored and made to order, is a testament to a child's unique dreams and wishes.
At the core of the brand is the celebration of sustainability and ethical practices. The journey begins with the conscientious hands of the artisan, cutting and crafting each item to order, minimising fabric waste. The commitment to using natural, high-quality materials and supporting small businesses echoes the ethos of Rudolf Steiner's teachings.
Of course, no journey is without its challenges. Zoe, a proud female maker and entrepreneur, knows the intricate dance of balancing work and family. With four daughters, finding this equilibrium is an ongoing process. The slow and steady growth of Poems for Buttercup has been a deliberate choice, allowing each piece to be meticulously curated and crafted to perfection.
Zoe’s advice to aspiring female makers and entrepreneurs? Surround yourself with a supportive network and pursue your passion with an open mind and heart. The journey of craftsmanship is more than a business; it's a labour of love, an artful expression of the soul.
Such lovely, inspiring advice for anyone else interested in taking a similar approach to business but not quite sure about the “how”. You can shop a selection of Poems for Buttercup’s wonderful felt crowns and soft muslin Waldorf-inspired dolls on our website from 8pm on Thursday 28th September.