The Simple Folk

Founded by Abi & Jamie with a purpose of bringing fair, ethical, and sustainable practices to the fashion industry while also caring for the well-being of little ones worldwide. Their belief that 'minimal is magic' and 'play is where it all unfolds' is evident through their timeless collections of simple, yet practical and comfortable clothing. All their organic pieces are GOTS certified.

The Simple Folk is a minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes that are easy to wear, easy to wash, and easy on the senses, designed to support children for years to come.