SISKIN is our own label of timeless clothing, designed in house and exclusive to us here at MamaOwl.

Launched in October 2019 and made sustainably using natural fabrics, it’s been created to last, and to be loved and passed on. Clothing that feels wonderful to wear while playing and exploring the world.

Anna talks about the inspiration behind SISKIN

The shades we have chosen for Siskin are some of my favourites, I went to a Waldorf school, which inspires my colour choices. These are colours that feel grounded and give a sense of comfort and warmth, perfect for childhood. The Siskin collection does not follow the high street seasons or trends. Instead, we’ve created the range to be timeless, to be unisex and to be long lasting. The pieces are trans-seasonal in that they work for Winter, Summer and everything in between, whether worn alone or layered for the colder months.


A Siskin is a small yellow songbird, my oldest child loves birds so we have been paying a lot of attention to them in the last few years. One day on Hackney Marshes, with my kids, we spotted an image of a Siskin on one of the information boards. I knew right away that was the perfect name for the brand. A friend of mine drew a two-tone Siskin feather for our logo and labels.  

The Materials 

Every piece in the Siskin collection has been sustainably made in Europe using the best yarns we could find. As with everything else we sell, we’ve looked for producers who have full traceability in their production process and who put ethics, quality and sustainability first. All our wool is from sheep who are guaranteed not to have been mulesed. 

Texture and Tone 

I’ve also been careful to make sure that the texture of the garments feels just right – it is all comfortable and comforting, not itchy or scratchy. All the kids on the photoshoot made comments about how the clothes felt soft and were really snuggly.  

Fit to Last 

All our garments are made with merino, lambswool and silk and we are introducing new fabrics and compositions each season.

Over the years at MamaOwl we’ve managed to learn a lot about fit when it comes to children’s clothes. So for Siskin, it was essential that every piece we created was not just soft, comfortable and durable but also a great fit. All the fabrics we’ve chosen for the range are woven to be comfortable and to have some stretch so you can move freely, dance and play.

We hope you and your kids enjoy wearing SISKIN as much as we enjoy creating it.