The Simple Folk

Founded by Abi & Jamie with a purpose of bringing fair, ethical, and sustainable practices to the fashion industry while also caring for the well-being of little ones worldwide. Their belief that 'minimal is magic' and 'play is where it all unfolds' is evident through their timeless collections of simple, yet practical and comfortable clothing. All their organic pieces are GOTS certified.

The Simple Folk is a minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes that are easy to wear, easy to wash, and easy on the senses, designed to support children for years to come.

Every fabric has its own care and wash instructions that will help to keep your garments in great condition. Make sure to check the garments individual wash label for garment specific instructions.

It is recommended to spot clean when you can and avoid over washing, as this can help the natural fibres maintain their strength for years to come and reduce water usage.

Here is an overview of wash care for different fibres:

cotton waffle, knit, terry cloth, jersey, ribbed, fleece, velvet, quilted
Machine wash cold on delicate cycle. Lay flat to dry and iron on low if desired. Reshape whilst damp to maintain shape and structure. 

cotton corduroy, muslin, twill 
Machine wash cold on delicate cycle. Tumble dry low and iron on low if desired.

cotton denim 
Machine wash cold. Turn inside out before washing and drying. Wash with similar colours.

cotton sherpa
Machine wash cold on delicate cycle. Fibres may transfer when first washed. Wash with similar colours. Squeeze gently. Lay flat to dry and iron on low if desired. 

plant dyed cotton
Machine wash cold on delicate cycle. Wash with similar colours. Tumble dry low and iron on low if desired. Reshape whilst damp to maintain shape and structure.

waxed cotton
Spot clean with cold water. Lay flat to dry and iron at 110°C maximum. Do not machine wash, steam, bleach, tumble dry, or dry clean as this could compromise the wax finish. Polish annually with a reproofing spray or natural wax (such as Merchant and Mills Reproofing Spray or Halley Stevenson’s Wax Tin).

linen 
Machine wash warm on delicate cycle. Lay flat to dry and iron on low if desired