{"title":"FULL PRICE - Pure Pure","description":"","products":[{"product_id":"merino-fleece-adult-mittens-slate","title":"Women's Merino Wool Fleece Mittens - Slate","description":"\u003cp\u003e\u003cspan face=\"Helvetica\" size=\"3\" color=\"#000000\"\u003eThese are a favourite year after year and always sell out. They are the cosiest mittens we have found. Made in a super soft  merino wool fleece. Easy to put on, flexible and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan face=\"Helvetica\" size=\"3\" color=\"#000000\"\u003eVariation in colour can occur as these are made from a natural fibre. Some items can be a little more melange in tone while others appear a little more of a solid colour. This is not a fault of the product and items will be picked at random.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan face=\"Helvetica\" size=\"3\" color=\"#000000\"\u003e\u003cmeta charset=\"UTF-8\"\u003eApprox. Measurements:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eGlove Size 7 = Small: Wrist to fingertip - 17cm \u2028Full length - 24cm\u2028\u003cbr\u003eGlove Size 8 = Medium: Wrist to fingertip - 18.5cm Full length - 25.5cm\u003cbr\u003eGlove Size 9 = Large\u003c\/p\u003e\n\u003cp\u003eMade from 100% Organic Merino Wool.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan face=\"Helvetica\" size=\"3\" color=\"#000000\"\u003eMade in Lithuania.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"S","offer_id":13058281472094,"sku":"PUREPURE-7903012-96-SLATE-7","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":40315568652471,"sku":"PUREPURE-7903012-96-SLATE-8","price":34.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":40315571470519,"sku":"PUREPURE-7903012-96-SLATE-9","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/files\/MAMA_OWL_PURE_PURE_305.jpg?v=1696592060"},{"product_id":"copy-of-adults-linen-peak-sun-cap-natural-1","title":"Adults Linen Peak Sun Cap - Natural","description":"\u003cp\u003eClassic sun cap, perfect for summer. This cap offers extra sun protection and it is a great accessory for upcoming summer holidays.\u003c\/p\u003e\n\u003cp\u003eMeasurements:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eXS: 55cm\u003c\/span\u003e\u003cbr\u003eS: 57 cm\u003cbr\u003e M: 59 cm\u003cbr\u003e L: 61 cm\u003c\/p\u003e\n\u003cp\u003ePlease measure the circumference of your head for the best fit. There is also an adjuster at the back for more room. Do not size up.\u003c\/p\u003e\n\u003cp\u003eMade from 100% Linen.\u003c\/p\u003e\n\u003cp\u003eMade in Italy. \u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"XS","offer_id":42720954122489,"sku":"PUREPURE-6526401-83-LINEN-NATURAL-55cm","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":31509926281310,"sku":"PUREPURE-6526401-83-LINEN-NATURAL-57cm","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":31509926314078,"sku":"PUREPURE-6526401-83-LINEN-NATURAL-59cm","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":31509926346846,"sku":"PUREPURE–6526401-83-LINEN-NATURAL-61cm","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/products\/Mamaowl-6526401-02_920acb88-deab-4854-8781-a4eeb5b42c39.jpg?v=1585147522"},{"product_id":"pure-pure-linen-sun-hat-navy-stripe","title":"Baby \u0026 Kids Linen Sun Hat - Navy Stripe","description":"\u003cp\u003eA timeless unisex sun hat. Designed with ties to keep in place despite the breeze, this sun hat will allow your kids to run around freely while staying protected from the sun. Pure Pure sun hats are certified with UV protection up to 50+. This great UV protection is obtained through the tight weaving and processing of the hats. All hats are toxin free and made ethically.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePlease measure the circumference of your child’s head before selecting your option. Selecting your option by the listed circumference in centimetres will give the best fit:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMeasurements are approximate:\u003cbr\u003e\u003cbr\u003e9-12m: 45 cm\u003cbr\u003e12-18m: 47 cm\u003cbr\u003e1-2y: 49 cm\u2028\u003cbr\u003e3-4y: 51 cm\u2028\u003cbr\u003e4-5y: 53 cm\u003cbr\u003e\u003cbr\u003eMade from 100% Linen.\u003cbr\u003e\u003cbr\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"9-12m","offer_id":42717435527417,"sku":"PUREPURE-1402001-3-NAVY-STRIPE-45cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"12-18m","offer_id":42717435560185,"sku":"PUREPURE-1402001-3-NAVY-STRIPE-47cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"1-2y","offer_id":42717435592953,"sku":"PUREPURE-1402001-3-NAVY-STRIPE-49cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"3-4y","offer_id":42717435625721,"sku":"PUREPURE-1402001-3-NAVY-STRIPE-51cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"4-5y","offer_id":42717435658489,"sku":"PUREPURE-1402001-3-NAVY-STRIPE-53cm","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/files\/Mamaowl-Pure-pure-linen-sun-hat-navy-1402001-30.jpg?v=1712245350"},{"product_id":"pure-pure-organic-merino-wool-fleece-baby-scarf-warm-sand","title":"Baby \u0026 Kids Merino Wool Fleece Scarf - Warm Sand","description":"\u003cp\u003eThese super soft classic scarves with their simple slip-through self-closure are perfect for keeping your little one warm through Winter.\u003cbr\u003e Variation in colour can occur as these are made from a natural fibre. Some items can be a little more melange in tone while others appear a little more of a solid colour. This is not a fault of the product and items will be picked at random.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSize: 70 x 10 cm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% Organic Merino Wool.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"1-3y","offer_id":43248087662841,"sku":"PUREPURE-1503082-821-ERMINE-BEIGE-70x10cm","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/products\/mamaowl-pure-pure-organic-wool-fleece-baby-scarf-warm-sand-1503082-821.jpg?v=1663094145"},{"product_id":"pure-pure-organic-merino-wool-fleece-toddler-mittens-warm-sand","title":"Baby \u0026 Kids Merino Wool Fleece Mittens - Warm Sand","description":"\u003cp\u003eA favourite year after year. These super soft mittens made in an organic wool fleece are flexible and comfortable to wear, keeping your little one’s hands warm throughout the Winter. They are attached to a handy string that can be threaded through the sleeves of a jacket or overall, meaning they won't get lost or separated.\u2028\u2028\u003c\/p\u003e\n\u003cp\u003eVariation in colour can occur as these are made from a natural fibre. Some items can be a little more melange in tone while others appear a little more of a solid colour. This is not a fault of the product and items will be picked at random.\u003c\/p\u003e\n\u003cp\u003eMade from 100% Organic Merino Wool.\u003c\/p\u003e\n\u003cp\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"1y","offer_id":43248088711417,"sku":"PUREPURE-1903012-821-ERMINE-BEIGE-1","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"2y","offer_id":43248088744185,"sku":"PUREPURE-1903012-821-ERMINE-BEIGE-2","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"3y","offer_id":43248088776953,"sku":"PUREPURE-1903012-821-ERMINE-BEIGE-3","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/products\/mamaowl-pure-pure-organic-wool-fleece-baby-mittens-warm-sand-1903012-821.jpg?v=1663095590"},{"product_id":"pure-pure-organic-merino-wool-fleece-booties-warm-sand","title":"Baby Merino Wool Fleece Booties - Warm Sand","description":"\u003cp\u003eThese fleece booties are perfect for keeping little feet warm when and out and about in the carrier or in the pram. These work well as an outer layer to our wool baby socks.\u2028\u2028\u003c\/p\u003e\n\u003cp\u003eVariation in colour can occur as these are made from a natural fibre. Some items can be a little more melange in tone while others appear a little more of a solid colour. This is not a fault of the product and items will be picked at random.\u003c\/p\u003e\n\u003cp\u003eMade from 100% Organic Merino Wool.\u003c\/p\u003e\n\u003cp\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"0-6m","offer_id":43248089727225,"sku":"PUREPURE-2503012-821-ERMINE-BEIGE-0","price":26.0,"currency_code":"GBP","in_stock":false},{"title":"6-12m","offer_id":43248089759993,"sku":"PUREPURE-2503012-821-ERMINE-BEIGE-1","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"12-24m","offer_id":43248089792761,"sku":"PUREPURE-2503012-821-ERMINE-BEIGE-2","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/products\/mamaowl-pure-pure-organic-wool-fleece-baby-booties-warm-sand-2503012-821.jpg?v=1663094521"},{"product_id":"pure-pure-kids-linen-sun-cap-forest","title":"Kids Linen Sun Cap - Forest","description":"\u003cp\u003eThe perfect unisex sun cap for warm weather, offering a little extra protection from the sun with certified UV protection up to 50+. Lightweight and foldable, this cap is great for holidays. Easy to style with a wide range of outfits, making a strong addition to any summer wardrobe. All hats are toxin free and made ethically.\u2028\u2028Please measure the circumference of your child’s head before selecting your option. Selecting your option by the listed circumference in centimetres will give the best fit.\u003c\/p\u003e\n\u003cp\u003eMeasurements are approximate:\u003cbr\u003e3-4y: 51 cm\u20284-5y: 53 cm\u20285-7y: 55 cm\u20287y+: 57 cm.\u003c\/p\u003e\n\u003cp\u003eMade from 100% Linen.\u003c\/p\u003e\n\u003cp\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"3-4y","offer_id":57401013764480,"sku":"PUREPURE-1002701-401-FOREST-51cm","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"4-5y","offer_id":57401013797248,"sku":"PUREPURE-1002701-401-FOREST-53cm","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"5-7y","offer_id":57401013830016,"sku":"PUREPURE-1002701-401-FOREST-55cm","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"7y+","offer_id":57401013862784,"sku":"PUREPURE-1002701-401-FOREST-57cm","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/files\/mamaowl_purepure_suncap_forest_1.png?v=1777634252"},{"product_id":"pure-pure-baby-kids-linen-legionnaire-sun-hat-mocha-brown-stripe","title":"Baby \u0026 Kids Linen Legionnaire Sun Hat - Mocha Brown Stripe","description":"\u003cp\u003eThe perfect sun hat for protecting the head and neck of your little one. 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Selecting your option by the listed circumference in centimetres will give the best fit.\u2028\u003c\/p\u003e\n\u003cp\u003eMeasurements are approximate:\u2028\u2028                                                                                              6-9m: 43 cm\u20289-12m: 45 cm\u202812-18m: 47 cm\u20281-2y: 49 cm.\u2028\u2028\u003c\/p\u003e\n\u003cp\u003eMade from 100% Linen.\u003c\/p\u003e\n\u003cp\u003eMade in Lithuania.\u003c\/p\u003e","brand":"Pure Pure","offers":[{"title":"6-9m","offer_id":57401014059392,"sku":"PUREPURE-2902581-818-MOCH-BROWN-STRIPE-43cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"9-12m","offer_id":57401014092160,"sku":"PUREPURE-2902581-818-MOCH-BROWN-STRIPE-45cm","price":25.0,"currency_code":"GBP","in_stock":false},{"title":"12-18m","offer_id":57401014124928,"sku":"PUREPURE-2902581-818-MOCH-BROWN-STRIPE-47cm","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"1-2y","offer_id":57401014157696,"sku":"PUREPURE-2902581-818-MOCH-BROWN-STRIPE-49cm","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/8879\/files\/mamaowl_purepure-by-bauer-legionnaire-baby-hat-2902581-818.jpg?v=1777988926"},{"product_id":"pure-pure-adults-linen-peak-sun-cap-cocoa","title":"Adults Linen Peak Sun Cap - Cocoa","description":"\u003cp\u003eClassic sun cap, perfect for summer. 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